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Advertising: Advertising is an investment, not just an expense

Quite often, advertising is viewed as an expense instead of an investment. Steven King from Frontier Media, shares his thoughts on why advertising plays a key role in connecting with customers and should be perceived as a business investment.

Steven is an owner of Frontier Media, an independently owned, full service advertising agency based in Sydney.

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Play Advertising: Cost effective advertising for SMEs
Advertising: Cost effective advertising for SMEs