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Advertising: Do the Mad Men exist in agency land anymore?

With the evolution of technology it’s now about pulling the consumer as opposed to the days of the push, and that has changed the way agencies operate. Patrick Whitnall is the National Director for Liquid Thread and gives clarity to the new world of advertising.

Liquid Thread are the brand content specialists within the Starcom Mediavest Group. Paddy has 18 years experience across SMEs and corporates in strategic planning/marketing, investment, to managing large client portfolios/brands with a strong focus on client/company profit centres.