Advertising: How has the digital landscape changed the path to purchase?

With so many devices and platforms in our everyday lives, the path to purchase has completely changed, this has created new opportunities for SME advertisers. Patrick Whitnall is the National Director for Liquid Thread, they are the brand content specialists within the Starcom Mediavest Group.

Paddy has 18 years experience across SMEs and corporates in strategic planning/marketing, investment, to managing large client portfolios/brands with a strong focus on client/company profit centres.