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Advertising: When does an SME turn to an agency for help?

At some point a business needs to turn to an agency for its advertising, Patrick Whitnall is the National Director for Liquid Thread and explains when is the right timing .

Liquid Thread are the brand content specialists within the Starcom Mediavest Group. Paddy has 18 years experience across SMEs and corporates in strategic planning/marketing, investment, to managing large client portfolios/brands with a strong focus on client/company profit centres.