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Advertising: With consumers using multiple devices, how does that effect advertising?

We are all using multiple devices and it has forced advertisers to think differently about individual consumers, Patrick Whitnall is the National Director for Liquid Thread, they are the brand content specialists within the Starcom Mediavest Group.

Paddy has 18 years experience across SMEs and corporates in strategic planning/marketing, investment, to managing large client portfolios/brands with a strong focus on client/company profit centres.