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Marketing: Driving your brand’s key messages

Victoria from Victoria Curtis Cosmetics, clearly shows why her passion for beauty and a great education have enabled her to establish a highly successful cosmetics business. Most importantly an eye for opportunity and the tenacity to chase her dream has seen Victoria Curtis Cosmetics succeed in an industry dominated by big global players.

In this interview, she discusses the importance of staying on message and driving those messages for driving sales and brand equity.

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