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Marketing: What’s the difference between strategic and operational marketing?

Most people get caught up with the ‘doing’ in marketing, but stepping back and looking at the strategic component is critical, Fleur Filmer from explains the difference.

Fleur is a true entrepreneur and her company was founded in Hong Kong in 2009, it continued when she relocated back to Australia and over the past 7 years it has evolved to include a trusted and reliable team of 8 contractors and freelancers offering a broad range of marketing services.