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Success Story: Victoria Curtis Cosmetics is disrupting the cosmetics industry

The cosmetics industry is highly competitive and dominated by global heavyweight brands with huge marketing budgets. This fact didn’t bother Victoria Curtis a bit when she launched her make-up range. If anything, she thought she was the threat. Today her products are stocked in over 250 salons across Australia and New Zealand. In this interview Victoria shares how a ‘small business’ approach including personal contact, responsiveness, passion and local market knowledge, can successfully compete with big business players. You’ll also hear:

  • The catalyst for the launch of the her cosmetics business
  • An overview of the business today
  • The big wins, challenges and lessons learnt
  • The role that digital plays in the business
  • Future plans for growth
  • Key lessons she’s learnt along the way

 

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